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How can we promote Austin Kang effectively?, Austin's cooking videos,…

- - - - online communities
        
        naver cafe
        
        activate/promote fan cafe
        
        naver blogs
      - press coverage
        
        news articles
        
        restaurant
        
        red carpets
        
        guest appearance of TV shows & Youtube
    - - Instagram
        
        all food stuff 40%
        
        food pictures
        
        pretty plating
        
        current restaurant dishes
        
        newly attempted (in the works) dishes
        
        explanation
        
        health benefits
        
        ex) 집간장 (유산균/probiotics) & 8년된 김치
        
        name
        
        chef pictures
        
        Austin preparing the food
        
        selfies
        
        higher quality pics/videos
        
        the process
        (food source)
        
        farming
        
        farm to table
        
        research process
        
        ingredient/shopping list
        
        recipe
        
        menu 개발
        
        daily (일상) 40%
        
        pics of himself
        
        남친짤
        
        fit pic
        
        friends
        
        hobbies
        
        golf
        
        fitness
        
        travel
        
        random
        
        landscape
        
        animals
        
        throwbacks
        
        quirky trends
        
        ex) animal crossing
        
        non-food 20%
        
        bts (shows)
        
        event/official related items
        
        red carpet
        
        interview
        
        youtube
      - Tiktok/Instagram Reels
        
        viral cooking content/tutorials
        
        incorporating general viral tiktok trends into cooking
        
        ex) 'among us' used to be a big hit on tiktok, so people would make things like among us pancakes
        
        overlaying recipes on top of viral sounds
        
        cooking hacks/tips
        
        different ways to use ONE ingredient
        
        ex) balsamic: how many different menus you can make off of that
        
        how to take care/organize kitchen appliances
        
        ex) how to sharpen a knife/how to know when your knife is dull
        
        hacks
        
        reference accounts:
        cookingwithtips
        power_vision
        
        ex) garlic egg yolk, how to untie a plastic bag, toothpicks in oil, how to turn an avocado from turning brown
        
        combinations that work
        
        ex) watermelon and salt, takis and cream cheese, avocado and chocolate, olive oil on icecream
        
        collaborating with celebrities
        
        guests appearing as sous chefs
        
        celebrities narrating the recipe voiceovers as a "joke"
        
        collaborations with other famous korean/KA cooking tiktokers
        
        reaction stitches/duets (like Gordon Ramsay)
        
        ex) if we have a video of him cooking in his restaurant? maybe we can do a "thoughts while i have while cooking"
        but for this we would need to 'text to speech' feature, which is only available in the states from what i know
        
        branding austin's tiktok (potential starting points)
        
        catchy phrase/action as his "thing" for every cooking video
        
        ex) sulheejessica
        "let's make some lunch for my kids"
        
        ex) chefchrischo
        "yo.. this is how you make ___.. ooHH!!"
        
        ex) nick.digiovanni
        always throws knife onto board before video
        
        short (1-sec clips montage style) put together to show a full meal
        
        ex) samseats, nick.digiovanni, rafael.nistor
        
        video quality
        
        export settings/presets specific to tiktok
        
        equipment
        
        light flash
        
        lens
        
        flash trigger
        
        mic
        
        programs
        
        colorgrading
        
        smooth transitions
      - Youtube
        
        vlogs 15%
        
        what i ate in a day/week
        
        buying groceries/sourcing ingredients
        
        day in my life
        
        prep before opening restaurant
        
        collaborations 25%
        
        Korean-American Youtubers
        
        Dive Studios
        
        K-Pop Daebak with Eric Nam
        
        Jenn Im (2.93M)
        
        creates what I eat in a week videos
        
        Joan Kim (510K)
        
        daily vlogs, lifestyle content, restaurants/cafes
        
        entertainers/personalities
        
        웹예능 (Youtube series)
        
        제시 쇼터뷰 (796K)
        
        박준형 와썹맨 (2.34M)
        
        장영란 네고왕 (1.15M)
        
        장성규 워크맨 (3.76M)
        
        음식점 알바: 설거지, 서빙
        
        장성규 interning at Austin's restaurant
        
        문명특급 (1.18M)
        
        영국남자 if he comes back (3.86M)
        
        cooking with friends/guests
        
        create a more personal/casual vibe
        
        취미로 요리하는 남자 (1.14M)
        
        fitness Youtubers
        
        ideas
        
        working out together
        
        challenge
        
        1 more item...
        
        fitness routine
        
        hobbies
        
        diet
        
        what i eat in a day
        
        cooking hacks
        
        collabs with fitness youtubers
        
        Julien Kang 엔강체험 (411K)
        
        김계란 피지컬갤러리 (3.08M)
        
        운지기 (568K)
        
        말왕 (934K)
        
        with fans
        
        cooking for/teaching fans how to cook
        
        ex) a recipe for mother's day, for your girlfriend on valentine's day, a birthday cake for your dog
        
        challenges 15%
        
        cooking with mystery ingredients
        
        timed cooking challenge
        
        making different types of cuisine with same ingredients
        
        recipe based 30%
        
        introducing different cuisines to showcase his expertise & background
        
        French
        
        Mexican
        
        Korean
        
        just DOPE cooking videos...
        
        recipe
        
        cinematic transitions
        
        introductory video: who is Austin Kang?
        
        introducing favorite restaurants (& 맛집 소개) 15%
- - - - exercising/workout with Austin
  - - - cooking class with Austin
- - - - GH5 V-LOG to REC709
- - - - want to keep camera shake to minimum
        
        sigma 24mm F1.4
        
        zeiss batis 25mm
        
        canon RF 24-105mm
  - - - big window = big soft source
- - - - ex) if blender cup was placed downwards, the next shot should start with a downwards camera movement
  - - - ex) quarter angle
        pov
        angled top down
        handheld
        from the side
        from the bottom
- - - - ex) whisking egg scene
        have to film multiple times at diff angles: top-down, up-close, from the side, from the bottom for the most coverage
  - - - ex) whisking of eggs
        started with regular paced shot and transition quickly into the slow motion clip
    - - ex) dramatic, captivating egg cooking b-rolls then sudden music stops to an awkward wide shot of editor cooking
  - - - ex) when actual eggs are cooking, editor shows shots of fire, pan, spatula moving = allows viewers to imagine = psychologically keeps them more engaged
  - - - ex) have ingredient coming in from different sides of the frame
    - - ex) arm constantly coming into the frame to pour in ingredients
- - - - battery
      - charger
      - softbox
    - - battery
      - charger
      - lens
    - - dji osmo stabilizer
      - film camera
      - drone
- - - - philip colbert 세종문화회관
      - ddp team lab: LIFE
  - - - follow
        
        NFT-related
        
        techcrunch (1.3M) - tech news and analysis
        
        nft.magazine (78K) -
        premier magazine for crypto art
        
        sothebys (1.3M) - world’s premier destination for art and luxury
        
        art-related
        
        withfoundation (140K)
        
        beeple_crap (2.1M)
        
        alberto_seveso (10K)
        
        david_mcleod (225K)
        
        mregfx (440K)
        
        withfoundation (140K)
      - stories
    - - Youtube
        
        Harper’s BAZAAR
        
        _'s Nightime Skincare Routine | Go To Bed With Me
        
        Eric Nam
        
        Jenn Im
        
        PONY
        
        Somi
        
        Everything _ Eats in a Day | Food Diaries: Bite Size
        
        Itzy
        
        Jackson Wang
        
        Jay Park
        
        SEVENTEEN
        
        ELLE
        
        Game of Song Association
        
        Stray Kids
        
        Twice
        
        Itzy
        
        Jay Park, Golden, ph-1
        
        GOT7
        
        Somi
        
        Vogue
        
        Beauty Secrets
        
        Jessica
        
        model Irene
        
        Tiffany
        
        GQ
        
        _ Goes Undercover on the Internet
        
        Jackson Wang
        
        Steven Yeun
        
        10 Things _ Can't Live Without
        
        Kris Wu
        
        Vanity Fair
        
        _ Teaches You Korean Slang
        
        Tiffany
        
        NCT 127
        
        Seventeen
        
        Day 6
        
        Everything _ Does in a Day
        
        Tiffany
        
        Eric Nam
        
        Buzzfeed Celeb
        
        _ Tells Us About His First Times
        
        Key Shinee
        
        Amber
        
        Epik High
        
        Lay Zhang
        
        Eric Nam
        
        _ Plays With Puppies While Answering Fan Questions
        
        NCT 127
        
        Jackson Wang
        
        Monsta X
        
        BTS
        
        _ Plays "Would You Rather"
        
        Super Junior
        
        Day 6
        
        30 Questions in 3 Minutes With _
        
        Jackson Wang
      - Clubhouse
- - - - 전지적 참견 시점
      - 나 혼자 산다
      - 아무튼! 출근
      - 독립만세
        
        decorating your house / daily life
        
        lots of trendy celebrities come out so great for view rates
        
        up to 500K views on YouTube
      - 미운 오리 새끼
      - 온앤오프
        
        showing the life outside of "camera" (similar to 나 혼자 산다
        
        up to 1M views on YouTube
    - - 수미산장
        
        more talking/고민상담
      - 윤스테이
      - 어쩌다 사장
      - 편스토랑
      - 볼빨간 신선놀음
- - - - 유퀴즈
      - 놀면 뭐하니?
      - 라디오 스타
      - 아는 형님
    - - 사장님 귀는 당나귀 귀
      - 나의 판타집
      - 골목식당
      - 놀라운 토요일
- - - - Online communities
        
        naver cafe
        
        naver blogs
      - press coverage
        
        news articles
        
        red carpets
        
        guest appearance of TV shows & Youtube
    - - Instagram
        
        food/cooking
        
        the process (food source)
        
        daily (일상)
      - Tiktok/Instagram Reels
        
        viral cooking content/tutorials
        
        cooking hacks/tips
        
        collaborating with celebrities
        
        reaction stitches (like Gordon Ramsay)
        
        branding austin's tiktok (potential ideas)
      - Youtube
        
        vlogs
        
        collaborations
        
        challenges
        
        cooking with/for fans
        
        Introducing diff types of cuisine
        
        introducing favorite restaurants (& 맛집 소개)