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MARKETING MIX, A strong brand can inspire customer loyalty, A good brand…
MARKETING MIX
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PROMOTION
BRANDING
HOW A COMPANY CREATES AN IDENTITY USING NAMES, DESIGN AND IMAGES TO DIFFERENTIATE BUSINESS ex. the bited apple
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four "P"s
there's also a "fifth p", the packaging, a good packaging could make a difference between the products
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A good brand name should help create a positive image for the product, be easy ti say and spell, be descriptive and truthful