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Marketing Plan - Coggle Diagram

- - - - Consumer market for PC. Back then Computers were used by Companies
    - - Steve Job's vision and focus on designing for consumer
    - - Competitors: Microsoft, IBM
- - - - Apple Product Evolution from PCs to Digital Lifestyle
    - - Psychological/Premium Pricing. Pricier than PCs
    - - Apple Store Opening
    - - Advertising
        
        1984
        
        Think Different
        
        Mac vs PC
      - Branding