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Methods of growth - Coggle Diagram
Methods of growth
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Conglomerate integration
when a business moves into an entirely different market for example a grocery store merging with a bank, or a company like Ford (car manufacturing) merging with Nokia (technology and communications)
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Horizontal integration
Horizontal integration is when two companies at the same stage of the production process merge or take over each other.
If Ford Motor Company merged with Toyota Motor Company that would be an example of horizontal integration.
Lateral integration
when a business moves into a different market but within a related industry for example a hairdresser merging with a beauty therapist
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