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CHAPTER 7 : VIRTUAL COMMUNITIES - Coggle Diagram
CHAPTER 7 : VIRTUAL COMMUNITIES
Virtual Communities
Web community, online community
gathering place for people and businesses
no physical existence
Early Virtual Community
Bulletin board system (BBSs)
Usenet newsgroups
Current Forms
web chat rooms
considerable social interaction
relationship-forming activities
Social Networking Emerges
Social Networking Sites - allow individuals to create and publish a profile
Web logs (Blog) - containing individual commentary on current events or specific issues
Business uses
newspaper
participatory journalism
Social shopping - bringing buyers and sellers together in a social network to facilitate retail sales
Idea-based social networking - based on connections among people
Virtual learning network - distance learning platforms for student-instructor interaction
Revenue Models for Social Networking Sites
Advertising-supported social networking sites
Mixed revenue and fee-for-service social networking sites - example, Yahoo!
Fee-based social networking
Microlending sites - function as clearinghouses for microlending activity
Internal social networking - provide social interaction among organization's employees
Mobile Commerce - Short messaging service (SMS) : to send text messages
Mobile Operating Systems
mobile commerce browser display options
Android operating system - open source
smart phone operating system - cannot be deleted
operating system modifications
Tablet devices - larger screen size better suited for online consumer products purchases
Mobile Payment Apps
Mobile wallets - functioning as credit cards
Auction Basics
English auctions - bidders publicly announce successively higher bids
Dutch auctions - open auction
First-price sealed-bid auctions
second-price sealed-bid auction
open-outery double auctions
double auctions
reverse (seller-bid) auctions
Auction-Related Services
provide various kinds of auction related services
Auction escrow services
Auction directory and information services
Auction software
Auction consignment services