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PATTERNS OF INNOVATION - Coggle Diagram
PATTERNS OF INNOVATION
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TECHNOLOGY CYCLES (Anderson and Tushman, 1990; Utterback and Abernathy, 1978)
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DIFFUSION OF INNOVATION AND ADOPTER CATEGORIES (Rogers, 1990)
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Early Majority (34% )
Need to believe that a product is good and reliable before adopting but they will still adopt slightly before the average member of a social system
Late Majority (34% )
Approach innovation with a skeptical error and may not adopt the innovation until they feel pressure from their peers
Early Adopters (13.5% )
Avid consumers of technical information about products and services and like to have the latest and greatest thing
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Laggards (16% )
The base their decisions primarily upon past experience rather than influence from the social network and they must feel certain that a new innovation wont fail before adopting it
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Social referral process will increase the number of adopters and exponentially until most of the market has been reached
Patterns
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Help us to get a sense of when a technology is still growing how fast, it is likely to grow and when it will mature
Anticipate technology disruption, improvements in technology performance and technology adoption
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