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COVID-19 - Coggle Diagram
COVID-19
SOCIAL
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Trends in drinking rum (Allen, 2020)
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ENVIRONMENTAL
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COVID cases slowing down
easing of restrictions
increase in alcohol sales June 2020 (Australian Institute of Health and Welfare, 2020)
COVID cases increasing
decrease alcohol sales July 2020 (Australian Institute of Health and Welfare, 2020)
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TECHNOLOGICAL
Increase in online sales
was already increasing before COVID (Colbert et al, 2020)
During COVID
some online retailers experienced 50% to 500% increase in sales (Colbert et al, 2020)
11.3% purchasing alcohol online 2020 (Roy Morgan, 2021)
just 3.5% in 2019 (Roy Morgan, 2020)
December 2020 still saw 12% online alcohol purchases (Roy Morgan, 2021)
just around 2% in December 2020 (Roy Morgan, 2021)
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ECONOMIC
First wave of COVID
72% collapse in sales (Spirits and Cocktails Australia, 2021) at
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