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Location Branding - Coggle Diagram
Location Branding
Planning and producing concepts
Research trends in logos and how it will impact your process
Note if any particular styles or trends will be an influence
document 2-3 examples of logos that you believe capture a current trend
Produce a mood-board capturing the essence of the location
A4 document containing a collection of images, photos, colour swatches, typography.
try to capture the feel of the location
3-4 key questions and answers
for example
what is the demographic of the area/location
why would someone want to visit
how does the location create value for people
what's the history of the location
Document any current identity systems and what it says about the location
Document brainstorming, mind-mapping & thumbnails
Explain possible issues that you may encounter
produce 5 logo concepts
They don't need to be completely different, variations are ok
Obtain feedback from 3 people
Describe how the elements and principles of design contribute the functionality of and impact of the work
Research
Re-brief
Research location branding and identify systems relevant to this project
Minimum of 5 examples
Could be an example of City, suburb, park lands, etc
Logo & application
Explain how your location would benefit from this project
it will make the place appear more appoachable
Boost in tourism
Production / Presentation
Design signage
In accordance with the rules and regulations of the locations
intellectual property
eg; location and directional
Discuss and implement any required changes in relation to
technical
legal
business requirements
according to teacher
Prepare
print ready files for all work to be printed
PDFs for screen viewing
a digital presentation document outlining the project and presenting it to class
Rationale / Evaluation
Write a rationale which explains how your solution addresses
the requirements of the brief
how have you met the intellectual property issues of this project?
Why do you believe this project would be successful?
How you responded to feedback
What was your justifications for your decisions
In regards to the process and production