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AT2 Location Branding - Coggle Diagram
AT2 Location Branding
Planning and Producing
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Answer the key questions and describe as to why you are branding; who is the audience, the brands’ tone of voice etc...
Use critical and creative thinking techniques to produce possible visual solutions to the problem and explain possible issues that you may encounter
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Describe how the elements and principles of design contribute to
the functionality of and impact of the work
Production/presentation
Design signage, eg; location and directional in accordance with the rules and regulations of the location and intellectual property requirements
Discuss and implement any required changes in relation to technical, legal and business requirements in consultation with teacher/stakeholder
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Rationale/Evaluation
Explain how your solution addresses the requirements of the brief and how have you met the intellectual property issues of this project. Why do you believe this project would be successful?
How you responded to feedback provided by teacher and other students and what was your justification for you decisions
In regards to the process and production of this project; assess the areas in which you could improve and how could you address this need
In relation to this project; list 3 strategies you could implement for your own professional development
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TECH SPECS
LOGO
EPS, Pantone, CMYK, RGB and Mono
BRAND GUIDELINE DOCUMENT
A4/16 page, saddlestitch binding (not for print)
TO BE CREATED
LOGO/COLOUR PALETTE BRAND GUIDELINE DOCUMENT WAYFINDING SIGNAGE DIRECTIONAL SIGNAGE STANDARD STATIONARY PRESENTATION TEMPLATE & ONE OTHER TOUCH POINT (MOCKUP