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Distribution channels - Coggle Diagram

- - - - MEA - Manifactirers export agents
      - EMC - export management companies
    - - ETC - Export trading companies or intranational trading companies
      - ECA - export commission agents
    - - EM - Export merchants
      - CE - cooperative exporters
- - - - Agent
      - Distributor
- - - - if local - indirect
      - if in host country - direct
    - - if in our company ownership - direct
      - if the channel is other comapny's ownership - indirect
  - - - direct - more dontrol
      - indirect - less control
    - - direct - mroe resources
      - indirect - less resources
    - - country/institutions/economic & legal environemnt
        
        shitty unsupportive insitutions, compliacted importing regulations + very unstable market (too risky to try and have a direct channel) - indirect channel
        
        supportive institutions, clear regulations + unstable environemtn (want better feedback from the market so we can decide faster) - direct channel
      - market/industry
        
        underdeveloped market (lack of intermediaries) - indirect
        
        developed market - direct ch
    - - high, concentrated cusomter numbers - direct
      - few large customers etiher Nina u avionu (direct, bez intermediariya) ili neki indirect
      - high, not concentrated customer numbers - indirect
    - - standardized equipemnt - indirect works well
      - after sales service - direct works well