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CHANNELS (Strings to the right) WHY DO IT? (Strings to the left) - Coggle…
CHANNELS (Strings to the right)
WHY DO IT? (Strings to the left)
B2B
Top 500 get personal 'interviews' from their sales reps to make them feel extra-special (and maybe buy some more stuff into the bargain).
Architects
Social
Email
Specifiers
Social
Email
Developers
Personal calls
Retailers
Personal calls
B2C
Tribe
Post sale
Social
The core
Post sale
Social
Email
The high rollers
Personal calls
The aspiring
Social
Post sale
How was your experience?
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How can we be better?
Sales has a reason to pick up the phone
Product development source material
Digital channel optimisation and testing
Marketing data / ideas
Part of our CRM
Presence and engagement
Create more Loyalty
Improving service