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Porter's 5 Forces Ryanair - Coggle Diagram
Porter's 5 Forces Ryanair
Competitive rivalry
Similar low cost airlines
Economic recession (i.e Covid-19)
Price sensitive customers (i.e price wars between rival airlines)
Other methods of transportation
High
Introduction of new innovations (i.e VR Travelling)
Threat of New Entries
Government policies
Existing low cost airline
Barriers of entry high
Capital requirements
Customer loyalty
Low
Threat of Substitutes
Similar low cost airlines
Switching cost
High
Relative price performance of substitute
Bargaining power of buyers
Customers ability to substitute
Customers information availability
Price sensitive customers
Switching cost
High
Bargaining power of suppliers
Airports (Primary & secondary; primary higher power
Two manufacturers of airplanes (i.e Boeing & Airbus)
Fuel suppliers: Airlines have no power
Medium
Airport service suppliers: High demand due to deregulation & growth