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Key factors of success or failure on crowdfunding platforms - Coggle…
Key factors of success or failure on crowdfunding platforms
Project Factors
Unique enterprising and clear value proposition
Clear funding target and specific goal
Duration of the project
Contribution frequency
Crowdfounders' Factors
Whether the founder has backed previous projects by other project creators.
Creators' personal networking
Team members that crowdfounders find
Marketing Factors
Images and videos
Project description
Update frequency
Website quality
Reward categories
Comments
External Environmental Factors
Location
Community Culture