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THE BOUTIQUE RUM INDUSTRY - Coggle Diagram
THE BOUTIQUE RUM INDUSTRY
COMPETITORS
Direct
Other rum distillers
about 1/6 of Spirits Industry
approx. $333 million
approx. 48 in Australia (themartiniwhisperer, 2021)
indirect
Spirits distillers
approx. 294 in Australia (The Whisky List, 2019)
approx. $2 billion (IBIS World, 2020)
CHANNELS
Boutique rum distillers
Private sales
Small sized bars
Smaller chained restaurants
Specialised retail stores
Licensed venues
Larger liquor stores
Dan Murphy's
241 stores
Vintage cellars
83 stores
SUPPLIERS
Raw materials
Cane sugar
Flavours and additives
Vanilla
Cinnamon
Spices
Warehouses
Packaging
Labels
Bottles
CATEGORIES
Products
White rum
Spiced rum
Black rum
Vintage rum
Gold rum
Dark rum