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Marketing - Coggle Diagram
Marketing
Segmentation
Demographics
AGE
SEX
Ageing population
Different types of services
Geographic
Rural/ Urban
Countries
Income:
Socio- economic
Behavioural
Loyalty
Why segment?
To help understand different groups needs
Gives more focus
Marketing objectives
Type of objective
Sales volume or value
Communicate the mission of the organisation
Sale growth and market share
Brand loyalty
Internal influences
Corporate objectives
External influences
The market
Size
Value $£
Volume
Share
sales of product for organisation
total market sales x100
Growth
Market research
Markets & Customers
Target market & positioning
Product
Price
Place
Promotion
Physical evidence, Process & people