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Marketing - Coggle Diagram
Marketing
Forms of Advertising
Informative
Comparative
Persuasive
Global
Generic
Corporate
Subliminal
Reminder
Marketing Process
Generating Ideas
Filtering Ideal
Concept Development
Prototyping
Test Marketing
Feasibility Study
Product Launch
Product Life Cycle
Introduction
Growth
Maturity
Saturation
Decline
Remove Product
Product Churning
Product Harvesting
Marketing Mix (5Ps')
Product: Research
Price: Strategy
Penetration Pricing
Cost Plus
Loss Leader
Price Discrimination
Premium Pricing
Price Skimming
Competitive
Place: where to sell
Channel of Distribution
Franchise
Licencing
Agent / Broker
Packaging:
Look of Product / Service
Staff Uniform
Customer Service
Logo
Branding
Promotion
Advertising Media
Message
Sales Promotion
Discounts
Offers
Competitions
Merchandising
Product Endorsement
Product Placement
Sponsorship
Public Relations
Brand Image
Production
Job
Batch
Mass
Marketing Research
Desk
Field