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English internal (Apprentice ad) - Coggle Diagram
English internal (Apprentice ad)
Characterisation
Characterisation p2
What
Its actually also the adults who are over confident in their driving and tend to speed
do this because of experience
young drivers over represented
Techniques
who
Rodney
why
representation of drivers who like to be thought of as good drivers but tend to drive faster than they should. (target audience)
Techniques
Idea 2
What
contrast in mood
excited beginning
gloomy ending
because of realisation
Techniques
Idea 1
What
Cant make the connection between their speed and potential harm
Others think they are reckless drivers
Contrast with their belief that they are skillful at driving and being good drivers
Techniques
Close up
On Rodney's face when he realises they were talking about him
Purpose