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BEIGE AND BROWN. USER JOURNEY, retargeting, retargeting, retargeting -…
BEIGE AND BROWN. USER JOURNEY
SOCIAL MEDIA
Facebook page
scrolls the feed
goes to website
browse website
leaves without buying
purchase is done
goes to Facebook Shop
purchase is done
leaves without buying
Instagran Page
scrolls the feed
goes to web via bio link
leaves without buying
performed purchase
goes to web via stories link
browses web
leaves without buying
Pinterest
scrolls the feed
saves pins for further purchase or Inspo
goes to web
performes purchase
leaves without buying
Reddit
reads forum
goes to the web
performes a purchase
leaves without buying
doesn't go to the web
Display Ads
reach of the audience
user doesn't go to the website
user goes to the website
purchase is performed
leaves without buying
user follows the social media page
user agrees for e-mail subscription
e-mail marketing
purchase is performed
SEO
user goes to the web via organic search
leaves without purchase
SEM
user goes to the website via paid search
purchase is performed
PR
media writes about BB
user visits the website via referral link
leaves without buying
retargeting
follows a person after he leaves the site
user goes back to the website after some time and perfumes a purchase
user goes offline and performs a purchase there
FB
INST
DISPLAY ADS
retargeting
retargeting