RESEARCHING ATTENTION
Video - Week 21
Limited attention
Selection
QUESTIONS
If pay attention to relevant
To which extend shut off irrelevant info?
How do we select what's relevant?
Predict circumstances good focus?
CLAIMS
If look at amount load info in current task
Predict if you can ignore irrelevant info or not
FINDINGS
Inintentional blindness
(furry - folder pass)
If information load high
Brain no space for attention irrelevant stuff
STUDIES
Nilli Lavie
Experiment w lines
How ppl respond to irrelevant info when make difficult judgement in seconds
Notice small square in screen
If info load low
Can notice irrelanvant stuff
Individual differences in attention
Attention strategies
Focused attention
Divided attention
USA
Japan
Japaneses people
Taught to think holistically
QUESTIONS
When this difference appear? Children?
Japanese children
Better judging proportions
So attention variations also cultural