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Topic 1: Digital Business Development - Coggle Diagram
Topic 1: Digital Business Development
Digital Transformation
Impact
of digital technology
On the companies:
Productivity Paradox
Create value: gross margins, customer loyalty, revenue growth
On the value chain:
Deconstruction of the value chain
Stack-based structure
Digital transformation:
Rethink business model
Digital business is the end goal, digital transformation is the process that companies undergo in order to get there
9 elements of DT
Transform customer experience:
Customer understanding
Top-line growth
Customer touchpoints
Transform operational processes:
Process digitization
Worker enablement
Performance management
Transform business models:
Digitally modified businesses
New digital businesses
Digital globalization
Digital transformation:
the implementation of digital technologies in the operational systems and business models
Digital strategy:
Apply digital technologies to business models to form new differentiating business capabilities.
Digital Business Model
Activity 2:
Oral B business model
Business model:
is the architecture with which an organization creates value for customers, how it delivers that value and how it captures that value.
Objectives
Systematic approach for digital transformation
Basic concepts of digital business, digital business model, digital transformation, digital strategy
Digital Business
Activity 1:
What is Digital Business?
Characteristics:
focus on creating new value for their core business, or use digital technology to drive growth, revenue and performance
Digital business
uses technology to create new value in business models, customer experiences and the internal capabilities that support its core operations
Differentiate E-business and Digital Business:
E-business leaves existing business model intact, merely using technology to gain efficiency or eliminate redundancies;
Digital business focuses more on how technology allows companies to create new value and experiences that differentiate companies and give them a competitive edge over their peers
Differentiators:
Focus on the competitive advantages that technology gains them
Embrace ‘digital transformation’ and the required ‘cultural shifts’
Customer-centric digital marketing
Fundamentals of
digital business
transformation
Network Effect:
An additional user of a good or service has on the value of that product to others.
When a network effect is present, the value of a product or service increases according to the number of others using it.
Facebook example
Digital business models of technology companies
Apple and Amazon
Ecosystem:
is a network of organizations and individual exchanging information and goods to create a certain value.
Activity 3
: Apple's Ecosystem
Economies of complements:
when we reduce the value of the complement, the demand of the product increases.
When the complement is commoditized, the demand for the product is increased
Assymetric business model
