Why can't Considered Co increase profitability by 200% in the next 12 months?

Competitive Market (Product Offering)

High number of direct competitors

Bargaining power for buyers

Low barriers to entry

Small scale e-commerce businesses

Limited technical skills

Low regulatory requirements

Inefficient internal operations

Easier to compare prices

High level of substitutes

Products are easily accessible

Limited capital

Poor supply chain management

Lack of marketing

Lack of business model

Unidentified target market

Low-level priority

Limited budget/capital

One full-time employee

Lack of knowledge on various business models

Inefficient packaging

Inefficient transport system

No contracts in place with suppliers

Unable to set minimum weekly orders

15-20 minutes per order

Long delivery times

COVID-19/Australia post

Limited marketing budget

Inefficient marketing tools

Small scale/new business

Limited offers/discounts

Unclear website