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Digital Media, Games(Apps), Naomi, Lucy - Coggle Diagram
Digital Media
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Social Media
Instagram
Teenagers
Also parents, aunts, and uncles have instagram
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I believe the purpose of the app is to entertain, but can also be informative, with different ads and social media influencers who are spreading positivity, and knowledge to others around them
Online Advertising
Grammarly Ads
Their advertisement is of a young adult writing an email to his boss. Without Grammarly it shows an angry boss, but with Grammarly it shows a good email and a friendly boss. This appeals to Grammarly's target audience because they also want to write a good email and have good relationships with the senior people around them.
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their target audience is teens with computers or adults in jobs with computers. I know this because in order to install Grammarly, you need a device like a computer.
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their purpose is to get people to install their app. I know this because their video advertisement states all the benefits of downloading Grammarly.
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