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FACEBOOK ADS & MARKETING - Coggle Diagram

- - - - FB AD for
        FREE VALUABLE
        WEBSITE CONTENT
        
        RETARGET WARM
        WEB VISITORS WITH
        FREE OPT-IN OFFERS
        
        THANKYOU EMAILS
        & FREEBIES TO
        NEW OPT-IN USERS
        
        EMAILS WITH
        MORE FREE VALUE
        
        EMAIL & RETARGET
        FB OPT-IN LIST
        WITH PAID OFFERS
        
        Email
        
        Fb Ads
        
        2 days later
        
        Create Audience
        of those visiting the
        web via Custom Audiences
        
        Create Audience
        of those watching over
        50% of top-of-funnel video ads
        
        Retarget the
        Custom Audiences
        
        PRO TIP: Split test
        the opt-in method
        
        Create Audience
        of those liking your page
      - PILLAR BLOG POST
      - Install Facebook Pixel
      - Create backlinks
      - VIDEO ADS
      - LOOKALIKE audience
        
        PRO TIP: Split test targeting
        different DETAILED TARGETING
    - - Shut off non-performing ads at each step of the funnel every 3-7 days (i.e. too expensive of ads, non-performing, etc.)
        
        TEST
      - Scale up the budget of winning ads
        20-30% every 2-3 days until finding a daily budget I am comfortable spending
    - - Customers
      - Markets
      - Placement
        of the Ads
  - - - Relevance
      - Value Proposition
      - Visual
      - Call-to-action
    - - 4 Factors
        
        Credibility
        
        Features
        
        Relavance
        
        Outcome
      - BEST
        PRACTICES
        
        Ad Headline
        
        FREE Headline
        Writing Software
        
        Test many variants
        
        Ad Text
        
        Track everything you test
        
        Read FB Ads policies
    - - Tools
        
        CREATIVE HUB
        Create Mockup
        
        Canva
      - BEST
        PRACTICES
        
        Look at TOP brands and competitors
        
        High-resolution
        
        TEST TEST TEST
        
        Avoid using stock photos!
        
        Relevant to who you are delivering to
        
        Think MOBILE first
      - TIPS
        
        The Best Ad Creative
        Includes Text
        
        Viral video
        
        Thumbnail
        
        Appeal / Hook
        
        Call-To-Action
      - TEXT OVERLAY
        
        Pro Tip
    - - Chrome Extension
        “Facebook Pixel Helper”
      - Best Facebook Ad Examples
      - BEST FB AD BOOST