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Crowdfunding - Coggle Diagram

- - - - lower social status
      - fewer social ties
      - having less business, marketing, and management experience
    - - Relying on others for outsourced help
  - - - Starting up the community
      - Attracting members
    - - Motivating commitment
      - Motivating contributions
      - Regulating community health and wellness
    - - Deciding what content to post
      - Communicating with members
        
        Reach out to potential members personally
        
        Get high status of people to join the cause
        
        Send clear and easy to act on messages
      - Offering feedback and rewards to members
        
        Show member contribution through a funding bar
        
        Express the need to raise funds by a certain deadline
        
        Show urgency to join
- - - - Identified factors
        
        Platform selection
        
        Project attractiveness
        
        Rewards options
        
        Video
  - - - Prediction
        
        Identified factors
        
        Temporal distribution of customer interest
        
        Early promotional activities
        
        Concurrent promotion from multiple channels
      - Survey
        
        Identified factors
        
        Platform trust
        
        Crowdfunding readiness
        
        Website reputation
        
        Perceived security
        
        Information quality
      - Correlation analysis
        
        Identified factors
        
        founder’s prior experiences
        
        The amount of user-generated comment
        
        The number of updates
        
        The amount of funding goal