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(D) Buyer :beer_mugs: Behaviour - Coggle Diagram
(D) Buyer :beer_mugs: Behaviour
Business :pen:
characteristics
Organisational
Individual
Environmental
Group
DMU
process
types
NEW TASK
Consumer :smiley:
Types (4)
complex
Process (5)
alternatives
purchase
information
post-purchase
dissonance
Needs
Characteristics (4)
cultural
culture
personal
life-style
social
family
Psychological
Motivation
learning