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Idea generator - Coggle Diagram

- - - - I've decided to give it the slogan "Keep Smiling" which although simple, conveys the point I intended for and is fairly memorable, not only that it is able to help provide a greater understanding of the advert's intentions. I feel by certain usage of my techniques, such as an inclusive slogan, I've made sure to include several codes and conventions of a typical print media advert when it comes to charity, whilst still adding my own touch to it, taking several things into account whilst, providing an informative yet artistic approach to my print media advert.
- - - - I have decided that the best choice for the animal shown within my product should be a dog, as they are often closely associated with their bonds with their owners, and produce a rather happy feeling, i think it builds on the concept of connection with others and being able to spread the happiness, whereas although cats are cute, they aren't really well known for their closeness within their owners and are often depicted as independent, which is part of their nature, therefore in order to relate back to my message within the advert of smiling through these times and connection, I believe it is within the best decision to have the animal be a dog.