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FUNDAMENTALS OF PUBLIC RELATIONS - Coggle Diagram
FUNDAMENTALS OF PUBLIC RELATIONS
composed by
Your main areas and specific relationship roles
public
classification
Public, governmental and non-profit area (government, business and
industries, educational institutions, charities)
Image consolidation and projection
Generate public opinion
Two-way communication with the sectors involved
Institutional advertising of companies
Strengthening of the human factor
Ceremonial and protocol
History, organization and scope of the field of relationships
public.
is
Public Relations are a set of coordinated communication actions and
sustained over time, whose main objective is to strengthen the
links with different audiences, persuading, informing and listening to them
to achieve consensus, loyalty and support from them in present actions and / or
future.
it's divided in
1906, the Ivy Lee era
1914, the era of information transparency
The new motto: "Do it right and make it known"
Second half of the 20th century: The civilization of the image
The articulation of public relations
Social sciences at the end
Psychology: Provides you with individual knowledge, behaviors, motivations,
needs, the "I".
Sociology: This science studies the behavior of human beings in society
Anthropology: It is the study of the origin, characteristics and development of groups
humans as a biological gender and communities as creators of cultures
Semiology: It is the science that studies life and the laws of signs in life
Social.
Statistics: Statistics as a technique refers to the methods that are applied to
collect, organize, summarize, present and analyze numerical data, modalities or
qualities related to a set of individuals or facts that are observed to
effects of describing situations and drawing conclusions based on those cited
procedures.
Differences between public relations and marketing
Differences
Marketing
Marketing is the process of creating, distributing, promoting, and pricing goods,
services and ideas to facilitate the satisfaction of exchange relations in a
dynamic environment.
Relaciones publicas
Public Relations has the mission of integration as
humanizing center of organizations and facilitator of compliance with
objectives.
The basic needs for the exercise of relationships
public
classification
political freedom
Party plurality
Economic-social situation
Need and desire