Metaphors, Metaphorical concept, Víctor Bernal García A01655441 - Coggle…
Concepts we live by
The systematicity of metaphorical language
New concepts we adapt
"Time is money"
"Money can be used"
"Money can run out"
"Money is something you can be grateful of"
Valuable commodity level
Limited resource level
They have basis in our physical and cultural experience
They give to a concept a spatial orientation
Ex. Good is up; bad is down Rational is up; Emotional is down
Works because of how our bodies are made
How we walk to the front, we stand erect when we are awake and lay down when we sleep
They are ruled by the Experimental Basis they are composed
The Experimental Basis is the verb or intervention by which we place the metaphor
They are prioritized by the cultural coherence
To define more elaborate metaphors we have to take on account of
Cultural values system
Mainstream cultures matters
This ones are like the orientational ones
But they are not limited to concepts linked to our personal and cultural experiences
Because they are mainly formed by containers of another concepts
They work by defining concepts as
Events and actions
Containers of actions
Container object metaphors
The visual field we can observe
Metaphorical Systematicity: Highlighting and hiding
*This ones hide meanings of the objects (by themselves) that are incongruent or meaningless with the sense of the metaphors are trying to offer on their totality.
Required context's metaphors
*Ideas we use of a concept to establish a new concept (ex. Argument is a war)
Víctor Bernal García A01655441