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Google Ads - Coggle Diagram
Google Ads
What are Google Ads / PPC
Introduction to Paid Marketing
Google Ads Account setup
Interface Tour and Billing Settings
Account Structure
Customization Tools
AdGroups setup
Keyword Match Types
Keyword Research Tools
Ad Formats & Guidelines
Ad Extensions
Understanding Ad Auction
What is Quality Score
Factors to improve Quality Score
Actual CPC Calculation
Types of CPC’s
Bidding strategies
What is Conversion?
Implementing conversion tracking
Calculating ROI
What is DSA ?
Create a DSA Campaign?
Segments and Filters
Search Terms and Ad Auctions
Generating Reports
Mobile Marketing
State of Mobile Usage
Benefits of Mobile Marketing
Mobile Marketing Goals
Creating a Mobile Website
App Creation Strategy
App Optimization Service (AOS)
Universal App Campaign
Mobile Apps Engagement Campaign
Promoting Site in Mobile Apps
Targeting Options in Mobile Apps
Conversion Tracking
Reporting in Mobile Ads
Shopping Ads
What is Shopping Campaign
Google Merchant Center account
Creating Business Store
Types of Product Feeds
Product Feed Properties
Dynamic Product Feeds
Creating a Shopping Campaign
Defining Product Groups
Best practices for setting up Shopping campaigns
Managing your Google Merchant Center
Bidding best practices and troubleshooting
Video Marketing
Importance of Video Marketing
Types of YouTube Ads
Location Targeting
Bidding Strategies
Automatic Targeting
Ad Groups Setup
Targeting Options in Video Ads
Types of Ad Formats
Ads Cost Options
Measuring the Results of Campaign
Conversion Tracking
Display ads
What is Display Advertising
How Display Ads Works
Creating a Display Campaign
Bidding Strategies
Targeting Option in Display Network
Exclusion options
Ad Formats and Sizes
Conversion Tracking
Display campaign reporting
Remarketing
What is Remarketing?
Benefits of Remarketing Strategy
Types of Remarketing Audience
Building Remarketing List
Building Custom Audience List
Creating Remarketing Campaign
Remarketing Ads Design
Dynamic Ads
Remarketing Lists for Search Ads(RLSA)
Google Ads Certification
Types of Certifications
Google Ads Individual Certification
Register on Academy for Ads
6 Certification Exams
Mock Exam Preparation
Google Partner Certifications
Eligibility Criteria for Partner Program
Register as Google Partner
Google ad Express
What is Ads Express
Creating Campaign
Bidding & Budgets
Reports
Local Ads & Store Visits