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Entering Foreign Markets - Coggle Diagram
Entering Foreign Markets
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TURNKEY PROJECTS
CHARACTERISTICS
One company contracts with another to build complete, ready-to-operate facilities
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LICENSING
CHARACTERISTICS
A licensor grants the rights to intangible property to the licensee for a specified time period, and in return, receives a royalty fee from the licensee.
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JOINT VENTURES
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DISADVANTAGES
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Shared ownership can lead to conflicts and battles for control of goals and objectives differ or change over time
FRANCHISING
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DISADVANTAGES
Inhibits the firm's ability to take profits out of one country to support to support competitive attacks in another
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WHOLLY OWNED SUBSDIARY
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ADVANTAGES
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Firm tight control over operations in different countries that need to engage in global strategic coordination
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