Binomial Distribution wrt counting measure
\(\left\{ \frac{1}{m}Bin(m,p): m\in\mathbb{N}, p\in(0,1) \right\}\)
with \(\theta = logit(p) = \log \frac{p}{1-p}, \phi = \frac{1}{m} \)
\( K(\theta) = \log(e^\theta + 1),\ \mu=expit(\theta)=\frac{e^\theta}{1+e^\theta} = p,\ V(\mu)=\mu(1-\mu) \)