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B207 Block 2: Competing in a Global Context., Entering new Markets -…
B207 Block 2: Competing in a Global Context.
Competition
Trade
comparative advantages
Relative
Absolute
demand conditions
rival firms
stratagies
structure
Factorised conditions
5 Forces of Competition
Direct industry competitors
Suppliers
Buyers
Potential entrants
Substitued goods / services
Finance
Foreign exchange market
Damands for a currency
exchange rate impacts
Government intervention
buying its own currency
increased interest rates
Finacial regulations
Financial standards
recognised assets, liabilities and income/expense
how to measure
how to present finacil statements
related disclosures
Development
Consultations
Research
Development
Implementation
Globalisation
Goods and services
Standardisation
Adaptation
International Marketing
Intenational expansion
Macro environments
Social
Technological
Economic
political
Legal
Ethical
Micro environments
Growth rates
Competion
Costs of services
Profit potential
Market Access
Market segments
Premium market
Middle market
Low-end market
Ethical Issues
Expoting consumerism
Differing Standards of consumer protection
Cultural homogenisation
Targeted consumers
Geographical segregation
Entering new Markets
Modes of entry
Direct expoting
Indirect exporting
Joint ventures
Strategic alliances
Global strategic partnership
Licensing
Franchising
Contract manufacturing
Management contracting
Dirct investment
Triggers for international expansion
Domestic Market
Saturated
size
Low Growth
Customer drivers
Competitive forces
Cost factors
Portfolio Balance