Great storytelling
Universal 
Clear structure and purpose
Surprising and unexpected
Appeal to our deepest emotions
Character to root for
Simple and focused
Piece of the human condition
Turn it into a unique situation
Get the audience to have that same feelings that you had
Structure
Enough information to understand
"The Story Spine"
Change or challenge the perception of reality
"Once upon a time", "One day",…
Talk about serious subjects
Purpose
Don't put useless information
Easier to follow the story
Roof
Is all about the main character
Make people think about the story after it ends
Journey of the character, "fighting"
Unexpected heros
Tell the story to a friend to be sure it's easy
six basic emotions
understand how & when we have those feelings -> understand how that works in other people
purpose does this serve
Why this story?