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ELC Insights Mindmap - Coggle Diagram
ELC Insights Mindmap
Brand
News or coverage
Other channels
Promotions (and strength of offer)
Campaigns
Influencer/Ambassador partnerships
New competitors
Monthly trends for brand & ELC
Stock changes
Technical
Site speed
Meta data updates/issues
Navigation updates/issues
Content optimisation
Client team
Roadblocks on client's end
Changes to client team structure
Educational gap
Bigger picture
Category
Purchase behaviour
Environmental impacts e.g. COVID19
Industry changes
Consumer trends