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Competing in a Global Context growing world - Coggle Diagram
Competing in a Global Context
Glocalisation
Relative Comparative Advantage
Absolute Comparative Advantage
Cultural Perspective
Global culture
Convergence
Crossvergence
Divergence
Market Expansion
Globalisation
Offshoring
Reshoring
Globalisation v.s. customisation
The world is shrinking
Porter's 5 Forces & Diamond Model
Micro Environment
Employee Relations
Impacts employment e.g. loss of jobs through offshoring
International labour market
The free market and the 'race to the bottom'
Supply chain efficiency
Throughput efficiency calculation
Outsourcing
Barnes outsourcing matrix
Lambert's categorisation of supply relationships
Human Resource Management
International Financial Institutions
IMF
World Bank
Foreign Direct Investment
International tax policy. Difficult when different countries get involved
Low amount of start-ups. More companies (multinationals) are growing, yet the smaller ones are dying.
IFRS Standards= Global Accounting Language
Exchange Rates
McBurger Index
Transfer Pricing
Varying tax laws across different countries
Supply and demand of the pound and foreign currency
The Contingent Model for financial reporting
Marketing
Branding- Kapferer's brand identity prism
Global brands
Local brands
SWOT analysis
STEEPLE
Use branding to appeal to consumers
Brand loyalty
Potential for growth
Macro environment
Murphy and Laczniaks seven essential basic principles for evaluating and improving marketing ethics
