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Why can't PCCS increase its client base by 20% in the next 12 months?,…
Why can't PCCS increase its client base by 20% in the next 12 months?
Lack of engagement
Lack of awareness
Low attendance to community/social events
Social distancing/COVID-19 restrictions
Underdeveloped/limited marketing strategies
No dedicated marketing team/manager
An in house marketing team is not a priority
Lack of marketing expertise/diversity
Low staff volume
Negative employee growth rate (decreasing staff numbers)
Insufficient budget for wages
Limited digital presence
Low social media post engagement
Poor website user "experience"
Re-branding ineffectively marketed
Lack of effective social media campaign(s)
Reliance on "organic" social media marketing
No paid advertising
Poor SEO
Limited network of strategic partners for marketing initatives
Lack of funding/budget for marketing initiatives
Limited capacity to implement client acquisition initatives
Overly reliant on word-of-mouth marketing (e.g. referrals from third party-providers (GPs, healthcare professionals, etc...)
Underdeveloped/lack of formal referral program :star:
Limited utility of various of marketing channels
No CRM platforms/software in use
Marketplace visibility/accessibility limitations due to geographic location
Poorly communicated UVP (Unique Value Proposition) -
Low demand for services
Lack of new registrants
Reliance on long term customers
Restricted target market/demographic :star:
Age groups (16-64)
(Limited) understanding the needs of potential new demographics
Focused on long term health conditions
Underserving a particular market segment (older/retiree demographics) :star:
Reliance on clients seeking out support services (vs. seeking out clients?)
GPs/health professionals (potential referees) don't know about them (PCCS)
Shifting client/patient trends
Disability clients transitioning to "Self Managed" NDIS plans
Seeking support services independently w/o going through an intermediary
Abundance of alternatives found online
Better alternative providers/programs
Bad client experience(s)
Staff lack appropriate people skills to attract/retain clients
Lack of client acquisition strategy and/or procedures :star:
Lack of "sales skills" necessary to acquire clients
No mechanism for receiving formal (and marketable) feedback/reviews from clients
Limited/no incentive(s) for new clients to sign up for PCCS services
Strong competition in the market
Larger competitors
Larger resource pool
Greater access to funding (i.e. gov't grants)
More human capital
Larger marketing/advertising budgets
Stronger digital presence
Competitors have a greater ability to capture marketshare
Saturation of service providers in the market (large number of competitors)
Service delivery contraints
Lack of alternative service delivery options
Services primarily offered face to face
Social distancing/COVID-19
Clients find it difficult to attend appointments for personal/health reasons
Limited range of social support programs
Long wait times for potential clients to receive service (i.e. waiting lists for service/communication/followups/bookings/etc...)
Social stigma surrounding mental health/disability
Potential clients don't seek out the services they need
Limits range of posts that can be shared for social engagement
Operational resource constraints
Limited staff to implement new client acquisition initiatives
Limited budget/willingness to spend on client acquisition initiatives
Accessibility/space constraints
Limited online accessibility
Limited/no in-home visitations
Inefficient client management systems
Prioritized Issues
3.
1.Underserved older/retiree market segment
Over reliance on word of mouth referrals