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Competing in a Global Context, (Convergence, Divergence, Cross Vergence) -…
Competing in a Global Context
Reasons
Shifts in Demand
Exchange Rate
New Entrants to home market
Bargaining Power
Profit
Exhausted Home Market
Threats
New Entrants
Cheaper Substitutes
Established market
Supply
Opportunities
Increase in Profit
Expansion
Takeover
Franchise
CSR and Ethical issues
Local Traditions/religions
Local Workforce
Local resources
Morally good ethics
Branding
New Brand
Locally relevant
None offensive
World Trade
New Policies, Procedures and Laws
Partnerships
New Workforce
How to compete
Convergence
Divergence
Cross Vergence