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MY LEARNING PROJECT - Coggle Diagram
MY LEARNING PROJECT
Online travelling in 2020
The rise of Mega Online Travel Retailers
trivago
search, book and pay all in app
Digital Tour Operators
Travel Mates
mobile travel agency app
chat channels or paypal
Travel Marketplace platform
Amazon Prime
change and remain competitive
online shopping
SKIFT MEGATRENDS-2020
extending business network
more innovative and attractive products
customers’ loyalty
VIP service
four pillars for tourism industry
intelligence and insights
strategy and branding
destination development
marketing
local people
welfare
cooperate with tourism industry proactively
taking care of the troubles and solving these problems
wellness travel
physical and mental health (beyond 60 years old)
cooperation between companies
more important
Skift 2020 Mega trends defining travel in 2020
Protecting – not just promoting
mass tourism
Involve the local community
Generation Z
Digitizing
personalise
Wellness travel
younger generations
aging population
the demand of midlifers is growing
stay competitive
Innovation
Managing Digital Marketing
Digital marketing capabilities
and transformation
digital media and new technology
target customer groups
social platforms, it is difficult to follow customers’ lifecycle
transforming to digital media cheatsheet
compare with leading digital adopters
Innovation and data-driven
Regularly improve the website, communication and overall marketing
Investment in digital marketing
most effective
focus resources and optimization on core channels
SEO (37% rated highly for ROI)
content marketing (36%)
email marketing and marketing automation (29%)
display including programmatic (12%)
online PR and outreach (15%)
Improving integration with digital transformation programs
Strategies and planning
create a specific digital strategy
challenges for marketers
The importance of
digital customer experience
digital transformation
sell products online
challenges
not touch or feel
not respond some questions
little information description
online store
make it fast and easy
understand your customers in a quickly way
talk with digital clients
anticipate their needs and actions
customer
care about digital channels or tools
experience online
fast and easy
Eventbrite Essential Guide,
social media for events
Eventbrite essential guide
advertisement of marketing platform Buffer
using the correct social media platforms
not many older people use Snapchat
not many young people use LinkedIn
know the audience
keep customer engagement
post and update time
downtime
article or video: short and sweet
Top 10 global consumer trends 2021
hygiene and health have been important
pur-chasing behavior has changed
food and groceries online was popular
The development of new hobbies or skills was on the rise.
working and studying remotely
Looking ahead 2025
hotel industry
more “for workers”c
travel destinations
more domestic travel destinations for Asians
change marketing
Social media trends of 2021
Remixing
TikTok
makes it easy to create content
Instagram reels
ads on news papers is past
nostalgia marketing
strong positive emotions
keep it fun and fresh
Netflix
old-school marketing
radio has been replaced with podcasts
Changing impact of the Internet
on travel planning behavior
Internet for travel planning
make it easy on planning trip
less uncertainty
more satisfaction
save time and money
easy to share information
more imformation