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SMMCG4[BS-1] Leading Strategically - Coggle Diagram
SMMC
G4
[BS-1] Leading Strategically
Lesson:1-1
vision
definition
the future direction of impact of the company
strategic intent
a special stretch vision accompanied by a strategic plan
After they achieve or abandon the initial vision, will move on to a new one.
value
definition
a code of conduct for the company and its employees
the acceptable rules of engagement for how you accomplish that mission.
brief
employees will behave stick to it
mission
definition
the company's purpose
no matter it is implicit or explicit
reason
easier to solve disputes about the future direaction
as a inspiration for employees and managers to give their best work
let people know what it is trying to achieve
have to connect with strategy
mission is not just a motto
should focus on...
positive impacts to the world
coustomer needs
don't focus on...
company's new product or technology
making money
people won't get excited about it
Because it is very easy to have formal statements,
but not be followed in practice.
Leaders are important role.
Having key resonsibility to communicate the company's mission,vision.
Setting an example by their own behavior and encouraging others to follow them.
Example: Enron Company
2001 went bankrupt.
Why?
Too much risk -taking and highly unethical behavior.
Culture of ultimated greed and cut throat competition between employees.
Nice thing included in its 2000 annual report.
Respect
Integrity
Communication
Excellence
Through Enron, we know that mission,vision and values have to be practiced within company and be reinforced by leadership.
The most important conclusion in video 1-1
Should be real and actually lived by the company.
Leader is important role in mission,vision and value.
The mission statement should be meaningful and inspiring.
example
the financial strength of the company
mission
helping people achieve financial security
vision
to be the best provider of financial security in America,
value
focusing on customer,
driving change
delivering on promises