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Why can't Wake Up! diversify and increase their revenue streams -…
Why can't Wake Up! diversify and increase their revenue streams
Lack of funds
Lack of sponsorships, donations and/or grants
COVID-19
No designated team within to source grants and sponsorships
Donors prefer to donate directly to charities
Purpose of Wake Up! is broad, donors won't see the impacts of their donation directly
Increasing expenses
COVID restrictions have increased per head costs, thus venue hire costs
Limited resources and expertise.
Student society are limited generally
Limited attendance to events
COVID safe events are not as exciting and engaging
Not as interactive
individuals were trying to practice covid safe rules
The target market's interests have changed over time
Decreasing student memberships
No student incentive
Wake Up! is not highly regarded within UON
Wake Up! does not have a relationship with UON, therefore no student recognition
Other social justice societies present greater benefits
not as many students on campus
Low visibility of the organisation
Lack of Marketing
Expertise of Wake Up's marketing team does not extend far
The society targets more medical students rather than business/marketing students
limited social media posts and platforms
not enough events to post about
Limited tech experience
No IT team
Lack of engagement with their social media followers
lack of interesting content
Student's have limited time, especially if they are medical students
lack of editing/photography experience within the team
limited photographic content of the causes which Wake Up! advocates for
Other societies dominating the market
More engaging events
provide better professional experiences. I.e. societies which directly target degrees