Why can't Wake Up! diversify and increase their revenue streams

Lack of funds

Low visibility of the organisation

Lack of sponsorships, donations and/or grants

COVID-19

Increasing expenses

Limited attendance to events

Decreasing student memberships

No designated team within to source grants and sponsorships

No student incentive

Other social justice societies present greater benefits

Donors prefer to donate directly to charities

COVID restrictions have increased per head costs, thus venue hire costs

Limited resources and expertise.

COVID safe events are not as exciting and engaging

individuals were trying to practice covid safe rules

The target market's interests have changed over time

Student society are limited generally

Wake Up! is not highly regarded within UON

Lack of Marketing

not as many students on campus

Other societies dominating the market

Expertise of Wake Up's marketing team does not extend far

limited social media posts and platforms

Lack of engagement with their social media followers

lack of interesting content

Student's have limited time, especially if they are medical students

lack of editing/photography experience within the team

The society targets more medical students rather than business/marketing students

not enough events to post about

limited photographic content of the causes which Wake Up! advocates for

Limited tech experience

No IT team

More engaging events

provide better professional experiences. I.e. societies which directly target degrees

Not as interactive

Purpose of Wake Up! is broad, donors won't see the impacts of their donation directly

Wake Up! does not have a relationship with UON, therefore no student recognition