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Product decisions, : - Coggle Diagram
Product decisions
R&D, plus Product development
Gap in the market
Market research
Aim for growth
Target market
strength in innovation
Sufficient cash reserves
Riding on technological advances
other Ps of marketing mix
integrated marketing mix
price that allows a positive profit margin
Likely to need initial promotion
need distribution channels
source of competitive advantage
does it fit with current brand image?
Profitable?
Return on investment
ARR
Net Present Vlue
Payback from initial investment
Effect on cash flow?
Fits with strategies
diversification
Porter or Bowman's differentiation
Ansoff new product
May benefit from patenting if innovative
Product analysis
Boston Matrix
Star
support
Cash cow
milk
problem child
modify
dog
delete
Product life cycle
extension strategy
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