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Unit 9: Sandwich Shop: - Coggle Diagram
Unit 9: Sandwich Shop:
Campaign
Features and Benefits
Performance
Quality
Reliability
Creative Brief (Ad agency POV)
Background
Target Market
Promotional/Advertising Objectives
Support
Tone of Voice
Mandatory Inclusions
Campaign Tactic
Reaching the given target group
Budget
Selection of appropriate media
Design and presentation of promotional materials
Text and Media type
Stages
Focus Groups
Campaign Brief (My POV)
Background
Objectives
Target Markets
Product/Service Specification
Budget
Timing