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The one page marketing plan - Coggle Diagram
The one page marketing plan
My lead nurturing system
How I orchestrate and streamline referrals
How I deliver a world class experience
My target Market
Niching / Hey that's for me
Its not for everyone
The media I will use to reach my target market / Advertising
Customer acquisition cost
Customer lifetime value
Snail mail
My lead capture system
My sales conversion strategy
How I increase customer lifetime value
My message to my target market
Branding
Getting my name out there
Letting people know about my products and services Making sales
Getting people to call in for a quote
Before / Prospects - Don't know you exist
After / Customers -
During / Leads - Indicated some interest
Market – The target market you send your message to
Message – The marketing message or offer you send Media – The vehicle that you use to communicate your message to your target market, e.g. radio, direct mail, telemarketing, Internet, TV, etc