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Shaping business opportunities - Coggle Diagram
Shaping business opportunities
Global trade
regulators
WTO
IMF
competition
comparative advantage
absolut
relative
competitive advantage of Nations
structures of firms and rivals
demand condition
factor condition
related and supporting industies
Five forces model
buyer
substitute
Potential entrants
Industry competitors
suppliers
Accounting
Transfer pricing
arms-length
IASC
IFRS
IASB
commercial code
Roman law
exchange rates
currency
demand
government intervention
supply
MacBurger
agreements
NAFTA
OECD
EMU
Gloabalisation
Foreign direct investment
businesses
institutions
culture
diet
reaction
crossvergance
divergence
convergence
technologies
Agricultural
International marketing
expansion triggers
saturated markets
small domestic market
low-growth domestic markets
customer drivers
competitive forces
cost factor
portfolio balance
foreign market evaluation
Macro environment
STEEPLE
micro environment
competition
cost of serving market
profit potential
market size and growth rate
market access
Operating
Indirect exporting
direct exporting
joint venture
strategic alliances
global strategic partner
licensing
contract manufacturing
management contract
direct investment
Branding
brand identity
Kapferer's prism
Physique
Personality
culture
Relationship
reflection
self-image
brand image
Brand reputation
Brand equity
brand content
Brand architeture
brand name
coined
arbitrary
suggestive
descriptive
generic
brand logo
oriantation
global
local
international
recommendation
cultural immersion
leveraging influencers
global fromework+local relavance
ethics
issues
different consumer protection
consumerism+cultural homogenisation
targeting lower-income consumers
geografical segregation
CSR
perspectives
Moral argument
pressures to demonstrate CSR
enlightened self-interest
how to accomplish
Government intervention
self management
market system