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MARKET STUDY - Coggle Diagram

- - - - Current situation of demand Make a quantitative estimate of the current volume of consumption of the good produced.
      - Demand indicators Use theoretical indexes and coefficients based on the previous statistical series and present them
        thus: a) Annual growth rate of consumption in the period considered
        b) Basic indexes of price, income, cross elasticities.
      - Future situation. To estimate it, you must project the future demand for the period of the project's useful life.
        It should be based on known statistical data. To do so, proceed as follows: a) Statistically project the historical trend, in the case of individual studies, regression analysis using the least squares method is recommended. b) Then consider the determinants of future demand, these can be: • The increase in population, income, changes in its distribution. • Changes in the general price level. • Changes in consumer preference.
      - Current situation Present and analyze sufficient statistical data to characterize the evolution of the offer.
        To do this, follow the following scheme: a) Statistical series of production and import b) Quantify the volume of the product currently offered in the market. c) Make a critical inventory of the main suppliers, indicating the conditions in which the main companies in the industry carry out production. You should point out the following aspects. • Volume produced • Market share • Installed and used capacity
- - - - • Price given by the domestic market.
      - • Price given by imported similar
      - • Prices set by the government
      - • Estimated price based on the cost of production
      - • Estimated price based on demand (through elasticity coefficients)
      - • International market prices for export products