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GLOBAL CONTEXT COMPETITION, Know local culture, Local influencers,…
GLOBAL CONTEXT COMPETITION
Globalisation
Global trade environment
Comparative advantage
Absolute comparative advantage
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Relative comparative advantage
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Diamond model
Factor condictions
Demand condictions
Related supporting industries
Structure of firms and rivalry
Five forces of competitions
Buyers
Suppliers
Potential entrance
Competitors
Substitutes goods/services
Glocalisation
Branding
Brand reputation
External value
Brand content
Consumer/audience connection
Entertainment
Maintain interest
Information
Brand equity
Monetary value
Brand recognition
Brand consumption
Brand identity
Bridges sender-recipient
Culture
Relationship
Define sender
Physique
Personality
Define recipient
Self image
Reflection
Brand naming
Process
Branding innovation
International brands
Local brands
Customers' needs
Marketing mix adaptation
Customers trust relationship
Global brands
Marketing ethics
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Ethical principles
Ethical solutions
Stakeholder orientation
Behaviour standards
People first
Responsible of means
Ethical decision-making protocol
Tribal clover
Everyday life
Imaginary
Occasions
Institutions
Finance
IFRS
Efficiency
Accountability
Trasparency
Developing stardards
Research programme
Standards developments
Implementation
Agenda consultation
Vision
Enforceable
High quality
Understandable
Global accounting standards
Standards
Assets, liabilities, income, expenses
Present
Measure
Disclosure
International market
Customisation
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Global expansion
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Local adaptation
Operations
Product costs
Distribution network
Social perception
Marketing
Communication
Mode of entry
Francising
Licensing
Join ventures
Strategic alliance
Direct investments
Global Marketplace
Global Firm
Transnational company
Macroenvironment
STEEPLE
Socio - cultural considerations
Political considerations
Trading system
Technological considerations
Economic considerations
Ethical considerations
Geographical segregation
Consumer protection
Cultural homogenisation
Consumerism
Legal considerations
Microenvironment
Profit potential
Competition
Market size
Costs
Market access
Market growth rate
Know local culture
Local influencers
Adaptation local market
