For the analysis of critical issues, an assessment is given of the factors of the internal and external environment that are likely to have the greatest impact on the future of your organization.
External factors include market segments, technology, competition, industry structure, and strategic opportunities and threats.
Internal factors include financial resources, products and / or services, internal capabilities, and strategic strengths and limitations.
Within the analytical process, the following questions should be considered:
• Is the analysis bringing to the surface all the truly critical issues facing the organization?
• Is the selection of topics based on sufficient information and judgment?
• Are these issues being analyzed and discussed in depth, in terms of their underlying causes?
• Are conclusions about these underlying causes emerging from the analysis?
• Can these conclusions be clearly defended both inside and outside the organization?