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COMMS Plan - Coggle Diagram

- - - - Company-wide
      - Team / VS Meetings
      - Inductions
- - - - To raise awareness of the new model
        
        Message
        
        What audience needs to know
        
        Key communication message (by type)
      - How we want them to interact / engage with it
        
        Key communication message (by type)
        
        Message
        
        What the audience needs to know
      - Signposting
      - Support and Training
      - Continuous Improvement Cycle
    - - What will be told to who, by when
- - - - Campaign Goal
      - Why are we doing this in the first place?
      - What do we want to achieve?
      - What does success look like?
    - - What is this issue really about?
      - What do we want to achieve?
      - Main protagonists
      - What images communicate this?
      - What people?
    - - Describe how your issue affects your audience and its broader impact
      - Speak broadly about the change you wish to see
      - Speak to people's hearts with value-rich language and images
      - Call on your audience to do something specific