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Business Idea : Online Personal Trainer, ~ Ownership Distribution, Rise in…
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~ Ownership Distribution
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As a general rule, we don't offer bulk pricing or discounts to keep our value consistent.
We require the client to pay ahead of time by at least one session (this keeps the client accountable and prevents same-day cancellations).
Rise in inclination toward having healthy lifestyle, lack of time among people to attend training sessions at fitness institutes, surge in demand for AR & VR based fitness regime, and shut down of gyms and studios due to ongoing COVID-19 situation drive the growth of the global online/virtual fitness market. By session type, the group segment held the highest share in 2019. By revenue model, on the other hand, the subscription segment appeared as the largest shareholder in the same year. 4.1 Online Market segmentation
- By Streaming type
Live / On Demand
- By Session type
Group/Solo
- By Device type
TV/mobile phones/iPad/laptop
- By Revenue Model
Subscription plan/Advertisement/Hybrid
- By End users
Professional gyms/sport institutes/education institutes/ corporate institutes/individual/ other
- By Region
North America/ Europe/Asia Pacific
4.1.1 Target Market
- 35-45 Executive women for fat loss
- 50 and overs for general wellbeing and prevention
- Training for aspiring athletes through strength and conditioning
- Children 16 and under for weight loss and fitness
- Men 25 and over for Bodybuilding
- Women 35 and under for strength training and toning
- physically disabled for rehabilitation and management
- Women under 30 for post-natal classes
4.2 Possible competitor
- other online personal trainer application
- sport center and gym fitness
Financial Plan
- Cost and Pricing
- Inventory, Operations & Logistics
- Sales forecasting
- Income
- Revenue Streams
(personal training, group personal training, online personal training, supplements, workout guides, training gear)
- Prices
- Possible expenditures
(gym rent, personal training insurance, portable fitness equipment, uniform, advertising, marketing costs and spend, software developing, legal costs)
5.2.1 Product
Online Personal Training Services
- customize online training plans and instructional videos based on the customers
- customers able to record their progress and track stats and workouts to help with improving fitness levels and performance
Nutrition Consultations
- building a detailed picture of customer lifestyle, eating habits, medical history and more
- work with customer to form an eating plan that suits their needs, lifestyle and daily commitments
5.2.2 Promotion
1) Create an account on social media platform such as Facebook Page, Facebook Group, etc.
- engage with audiences to build positive relationship
- create valuable content to educate and help audiences and meet potential customers
- group chat can helps to encourage questions and discussion among the members
2) Using Live Streaming Video
- video is more effective compare to text so that it can helps to reach new audiences through the live streaming video
- allows businesses to humanize themselves and connect with their audience such as question and answer sessions in live streaming
- carry out streamed training sessions as teasers and try to promote the package of workout routines and meal plans
5.2.3 Price
1) Price of the product and services
- 1 session package – RM90/session
- 5 sessions package – RM400 total – RM80/session
2) Payment Method
- online payment method that is operated and supported by a third party
- subscription payments which are automatic payments on a schedule
5.2.4 Place
1) Online Platform
- since it’s online personal training and services, the place to promote the business is via social media platform and website such as Instagram, WhatsApp and more
2) Target Market
- people who want to loss fats and weight loss
- people who want to improve their health
Online personal training are a worthwhile investment into health. By providing a high level of flexibility, convenience, and affordability all while instilling the knowledge you need to achieve long term health and fitness goals. Besides, people who are interested in improving their health might purchase a nutritional programme or a personal trainer. Meanwhile, an online personal training service, which enables the clients to get their workout when it’s convenient for them and from anywhere in the world. Through this service customers can find customised online training plans and instructional videos.
~ OBJECTIVE
- Experience in counselling customer in both fitness and nutrition for overall wellness, weight loss, and strength improvement. Besides, Highly customized personal service.
~ Vision and Mission
- We are determined to make dreams a reality through hard work, dedication, and self-discipline. With effort and commitment, anything is possible.
Therefore, we stick to our contract and cancelation policy with rare exceptions. Forfeit prepaid sessions when the cancelation policy is not met . For instance, someone who cancels two hours before the scheduled session.
- Organisation Structure
- decide what types of client we dealing with on online ( e.g. children, youngsters and adulster)
- we will create template according to client preferences on their workouts,diets, and more based on their schedules.
- compile video for training and workouts session for them
- as we are and more to social media, we prefer instagram, WhatsApp and Facebook to connect with customers.
- creating online personal training questionnaire.
- Responsibility
• Our responsibility is to keep our clients check every day basis by tracking their daily routines
• We are more focus to help client by getting them into fit, shape and healthy
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- The fast pace of modern life leaves many people looking for new ways to build flexibility into their routine. Virtual personal training online is one of the option that may work better for the situation if meeting in-person is not ideal. Online personal training is a virtual trainer which provide customers with guidance throughout the process and keep in touch with customers regularly via apps, texts and phone calls. Online personal training and services bring a lot of benefits and conveniences to people's lifestyles and habits.