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Product development - Coggle Diagram

- - - - Negotiation: year 2
      - Administration
      - Marketing: year 3
  - - - Dogs: products with low market share and little opportunity for growth
      - Stars: products with high market share in a rapidly growing market
      - Question marks: products of uncertain future
      - Cash cow: product with high market share, but low market growth, needing litle amendment or investment
    - - One of the most famous theoretical models
      - Describes the growth trajectory for products from introduction to decline
      - Profit at different stages will vary
- - - - The tangible product: the physical elements
      - The augmented product: extra features the supplier of the product adds to be competitive
      - The core: what is being offered
    - - Refers to the number of holidays
      - frequently decided 12-18 months ahead
      - Confirmed 12 months prior to departure